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No Sleep Conference

Besides dozens of parties across the sleepless city, make sure to join the 2nd No Sleep Conference in Belgrade’s most bohemian central district! Discover engaging workshops and join panel discussions with many of the No Sleep Festival’s performers and various music industry experts speaking!

The conference is held on 8-9 November at Marsh Open Space, Cetinjska 15. Admission is free of charge, just make sure to come early and grab your seat!

FRIDAY, 8 NOVEMBER

13:00 – 14:00

Move and Make That Groove

Workshop w/ Lag

Learn how to make a groove in techno with one of the region’s most prolific producers known for offbeat techno and… well, loads of groove with Lag!

14:10 – 14:45

No Sleep Exclusive Talks

Roman Trystram, Creative Artists Agency

Can we see the whole scene from a high-profile agent’s perspective? We talk to Roman who represents global stars such as Paul Kalkbrenner, Rufus du Sol, Orbital, Booka Shade, Giorgia Angiuli, etc.

Moderator: Nikki McNeill

14:50 – 15:30

Your Destination Is Your Lineup Too

Miodrag Popović, Tourist Organization of Belgrade
Lana Borić, Sonus Festival
Ivan Petrović, EXIT Foundation
Ljiljana Čerović, Tourist Organization of Serbia

Are communities in the Balkans fully aware of the important impact that festivals have on the economy and image of their city? How do destinations add value to festivals?

Moderator: Marija Vujović

15:45 – 16:30

Keeping Your Mind: Mental Health in the Music Industry

Slavica Ranisavljev Kovačev, psychologist
Stanislava Popov, psychotherapist
Ilija Djoković, producer and DJ

A decade behind us was marked by the tragic deaths of many music stars. The burnout syndrome almost became a new normal. Has the music industry become mentally too hard and how can we cope with the challenges?

Moderator: Bojana Kozomora

16:45 – 17:30

Equality Beyond Mentality

Maja Starčević, AAA Production
Ana Konstrakta Đurić, Zemlja gruva
Sana Garić

How hard is it to be a woman in the music industry in the Balkans? What distinguishes it from anywhere else in the world, where even with the great progress in recent years, while we are still far from true equality.

Moderator: Una Senić

17:45 – 18:30

What’s Your Story: Festivals and Influencers

Martina Anđelković
Katarina Batuta

How much can influencers be trusted nowadays and what have the festivals learned from the Fyre Festival scandal? What kind of an influence is for sale and what type of influencers are needed for the next decade?

Moderator: Katarina Ivakić

18:45 – 19:15

Distortion, Scratch, Autotune: Is Trap Today’s Alternative?

Klinac 
Yungkulovski
FAM 

What is the true role of trap in music history? Why does it upset older generations and makes them think what they always thought of new genres? Does the attitude of trap artists mostly resemble punk, alternative and other counter-cultures we had before?

Moderator: Bojan Rasheed Vuković

19:30 – 20:00

Stay Clean

Jelena Janković, Ministartsvo zdravlja RS
Vladimir Ćosić, McCann
Irena Molnar, Re Generation

EXIT Foundation’s recent Stay Clean national campaign sparked a conversation which we continue to have, focusing on the campaign’s goal to point the young people towards educational content regarding the dangers of narcotics in a simple and an eye-catching way.

Moderator: Milica Đilas

SATURDAY, 9 NOVEMBER

13:30 – 14:00

From Royal to Loyal: Beyond Reach on Socials

Milos Skokić, Žiška
Ivan Dimitrijević, Four Dots
Igor Vidović, EXIT festival

Building loyalty and following on social media remains beyond money invested in reach, even with the most limiting algorithms today. Will it eventually be all about the money or will the content keep its royal status?

Moderator: Martina Anđelković

14:10 – 14:45

Partners in Shine: New Sponsorship Models

Ivan Jović, Knjaz Miloš
Bojana Lalić, EXIT festival
Emina Azizi, McCann

Can the usual sponsorship transform into partnership with a goal of creating value beyond profit? When does the experience go beyond the advertisement and how can branding create an opposite effect in this day and age?

Moderator: Marija Vujović

15:00 – 15:45

How to Conquer the World: Music Export Office

Martin Cuff, creative industries expert
Dragan Ambrozić, rok kritičar
Buč Kesidi

What is the role of the music export office and how does it help artists reach other markets? Should every country have it?

Moderator: Nikola Jovanović

16:00 – 16:45

pARTy and perFORM: New Art Forms in Event Production

Matthew Hoag, Elrow
Human Rias, MMA Munich
Dušan Kuzmanov, Dev9t
Dušan Kaličanin, programski direktor Fondacije 2021

Music events have gone beyond music for decades now and today’s leading festivals have developed their performing arts in what might be the new frontier in the overall artistic landscape.

Moderator: Marija Vujović

17:00 – 17:45

No Sleep Exclusive Talks: fabric XX

Anna Wall
Terry Francis
Judy Griffith
Alex Parsons

The London’s most praised club celebrates 20 years of bespoke experiences for the global fans while its bookers and residents share their own stories of what is fabric’s past, present and the future.

Moderator: Duncan Dick

18:00 – 18:45

Media in Electronic Music

Nikki McNeill, Global Publicity
Jamie Ferguson, Beats Travel
Duncan Dick, Mixmag

What are the latest trends in electronic music media coverage? Learn about the challenges journalists encounter on a daily (and night) basis and find out what are the good practice examples of modern journalism.

Moderator: Lana Borić

FRIDAY, 8 NOVEMBER

13:00 – 14:00

Move and Make That Groove

Workshop w/ Lag

Learn how to make a groove in techno with one of the region’s most prolific producers known for offbeat techno and… well, loads of groove with Lag!

14:10 – 14:45

No Sleep Exclusive Talks

Roman Trystram, Creative Artists Agency

Can we see the whole scene from a high-profile agent’s perspective? We talk to Roman who represents global stars such as Paul Kalkbrenner, Rufus du Sol, Orbital, Booka Shade, Giorgia Angiuli, etc.

Moderator: Nikki McNeill

14:50 – 15:30

Your Destination Is Your Lineup Too

Miodrag Popović, Tourist Organization of Belgrade
Lana Borić, Sonus Festival
Ivan Petrović, EXIT Foundation
Ljiljana Čerović, Tourist Organization of Serbia

Are communities in the Balkans fully aware of the important impact that festivals have on the economy and image of their city? How do destinations add value to festivals?

Moderator: Marija Vujović

15:45 – 16:30

Keeping Your Mind: Mental Health in the Music Industry

Slavica Ranisavljev Kovačev, psychologist
Stanislava Popov, psychotherapist
Ilija Djoković, producer and DJ

A decade behind us was marked by the tragic deaths of many music stars. The burnout syndrome almost became a new normal. Has the music industry become mentally too hard and how can we cope with the challenges?

Moderator: Bojana Kozomora

16:45 – 17:30

Equality Beyond Mentality

Maja Starčević, AAA Production
Ana Konstrakta Đurić, Zemlja gruva
Sana Garić

How hard is it to be a woman in the music industry in the Balkans? What distinguishes it from anywhere else in the world, where even with the great progress in recent years, while we are still far from true equality.

Moderator: Una Senić

17:45 – 18:30

What’s Your Story: Festivals and Influencers

Martina Anđelković
Vuk Smiljanić
Katarina Batuta

How much can influencers be trusted nowadays and what have the festivals learned from the Fyre Festival scandal? What kind of an influence is for sale and what type of influencers are needed for the next decade?

Moderator: Katarina Ivakić

18:45 – 19:15

Distortion, Scratch, Autotune: Is Trap Today’s Alternative?

Klinac 
Yungkulovski
FAM 

What is the true role of trap in music history? Why does it upset older generations and makes them think what they always thought of new genres? Does the attitude of trap artists mostly resemble punk, alternative and other counter-cultures we had before?

Moderator: Bojan Rasheed Vuković

19:30 – 20:00

Stay Clean

Marko Pavlović, Ministartsvo zdravlja RS
Vladimir Ćosić, McCann
Irena Molnar, Re Generation

EXIT Foundation’s recent Stay Clean national campaign sparked a conversation which we continue to have, focusing on the campaign’s goal to point the young people towards educational content regarding the dangers of narcotics in a simple and an eye-catching way.

Moderator: Milica Đilas

SATURDAY, 9 NOVEMBER

13:30 – 14:00

From Royal to Loyal: Beyond Reach on Socials

Milos Skokić, Žiška
Ivan Dimitrijević, Four Dots
Igor Vidović, EXIT festival

Building loyalty and following on social media remains beyond money invested in reach, even with the most limiting algorithms today. Will it eventually be all about the money or will the content keep its royal status?

Moderator: Martina Anđelković

14:10 – 14:45

Partners in Shine: New Sponsorship Models

Ivan Jović, Knjaz Miloš
Bojana Lalić, EXIT festival
Emina Azizi, McCann

Can the usual sponsorship transform into partnership with a goal of creating value beyond profit? When does the experience go beyond the advertisement and how can branding create an opposite effect in this day and age?

Moderator: Marija Vujović

15:00 – 15:45

How to Conquer the World: Music Export Office (obrišite The ispred Music)

Martin Cuff, creative industries expert
Dragan Ambrozić, rok kritičar
Buč Kesidi

What is the role of the music export office and how does it help artists reach other markets? Should every country have it?

Moderator: Nikola Jovanović

16:00 – 16:45

pARTy and perFORM: New Art Forms in Event Production

Matthew Hoag, Elrow
Human Rias, MMA Munich
Dušan Kuzmanov, Dev9t
Dušan Kaličanin, programski direktor Fondacije 2021

Music events have gone beyond music for decades now and today’s leading festivals have developed their performing arts in what might be the new frontier in the overall artistic landscape.

Moderator: Marija Vujović

17:00 – 17:45

No Sleep Exclusive Talks: fabric XX

Anna Wall
Terry Francis
Judy Griffith
Alex Parsons

The London’s most praised club celebrates 20 years of bespoke experiences for the global fans while its bookers and residents share their own stories of what is fabric’s past, present and the future.

Moderator: Duncan Dick

18:00 – 18:45

Media in Electronic Music

Nikki McNeill, Global Publicity
Jamie Ferguson, Beats Travel

What are the latest trends in electronic music media coverage? Learn about the challenges journalists encounter on a daily (and night) basis and find out what are the good practice examples of modern journalism.