Besides dozens of parties across the sleepless city, the audience joined the 2nd No Sleep Conference in Belgrade’s most bohemian central district, including engaging workshops and panel discussions with many of the No Sleep Festival’s performers and various music industry experts speaking!
The conference was held on 8-9 November at Marsh Open Space, Cetinjska 15. Admission was free of charge.
FRIDAY, 8 NOVEMBER
13:00 – 14:00
Move and Make That Groove
Workshop w/ Lag
Learn how to make a groove in techno with one of the region’s most prolific producers known for offbeat techno and… well, loads of groove with Lag!
14:10 – 14:45
No Sleep Exclusive Talks
Roman Trystram, Creative Artists Agency
Can we see the whole scene from a high-profile agent’s perspective? We talk to Roman who represents global stars such as Paul Kalkbrenner, Rufus du Sol, Orbital, Booka Shade, Giorgia Angiuli, etc.
Moderator: Nikki McNeill
14:50 – 15:30
Your Destination Is Your Lineup Too
Miodrag Popović, Tourist Organization of Belgrade
Lana Borić, Sonus Festival
Ivan Petrović, EXIT Foundation
Ljiljana Čerović, Tourist Organization of Serbia
Are communities in the Balkans fully aware of the important impact that festivals have on the economy and image of their city? How do destinations add value to festivals?
Moderator: Marija Vujović
15:45 – 16:30
Keeping Your Mind: Mental Health in the Music Industry
Slavica Ranisavljev Kovačev, psychologist
Stanislava Popov, psychotherapist
Ilija Djoković, producer and DJ
A decade behind us was marked by the tragic deaths of many music stars. The burnout syndrome almost became a new normal. Has the music industry become mentally too hard and how can we cope with the challenges?
Moderator: Bojana Kozomora
16:45 – 17:30
Equality Beyond Mentality
Maja Starčević, AAA Production
Ana Konstrakta Đurić, Zemlja gruva
Sana Garić
How hard is it to be a woman in the music industry in the Balkans? What distinguishes it from anywhere else in the world, where even with the great progress in recent years, while we are still far from true equality.
Moderator: Una Senić
17:45 – 18:30
What’s Your Story: Festivals and Influencers
Martina Anđelković
Katarina Batuta
How much can influencers be trusted nowadays and what have the festivals learned from the Fyre Festival scandal? What kind of an influence is for sale and what type of influencers are needed for the next decade?
Moderator: Katarina Ivakić
18:45 – 19:15
Distortion, Scratch, Autotune: Is Trap Today’s Alternative?
Klinac
Yungkulovski
FAM
What is the true role of trap in music history? Why does it upset older generations and makes them think what they always thought of new genres? Does the attitude of trap artists mostly resemble punk, alternative and other counter-cultures we had before?
Moderator: Bojan Rasheed Vuković
19:30 – 20:00
Stay Clean
Jelena Janković, Ministartsvo zdravlja RS
Vladimir Ćosić, McCann
Irena Molnar, Re Generation
EXIT Foundation’s recent Stay Clean national campaign sparked a conversation which we continue to have, focusing on the campaign’s goal to point the young people towards educational content regarding the dangers of narcotics in a simple and an eye-catching way.
Moderator: Milica Đilas
SATURDAY, 9 NOVEMBER
13:30 – 14:00
From Royal to Loyal: Beyond Reach on Socials
Milos Skokić, Žiška
Ivan Dimitrijević, Four Dots
Igor Vidović, EXIT festival
Building loyalty and following on social media remains beyond money invested in reach, even with the most limiting algorithms today. Will it eventually be all about the money or will the content keep its royal status?
Moderator: Martina Anđelković
14:10 – 14:45
Partners in Shine: New Sponsorship Models
Ivan Jović, Knjaz Miloš
Bojana Lalić, EXIT festival
Emina Azizi, McCann
Can the usual sponsorship transform into partnership with a goal of creating value beyond profit? When does the experience go beyond the advertisement and how can branding create an opposite effect in this day and age?
Moderator: Marija Vujović
15:00 – 15:45
How to Conquer the World: Music Export Office
Martin Cuff, creative industries expert
Dragan Ambrozić, rok kritičar
Buč Kesidi
What is the role of the music export office and how does it help artists reach other markets? Should every country have it?
Moderator: Nikola Jovanović
16:00 – 16:45
pARTy and perFORM: New Art Forms in Event Production
Matthew Hoag, Elrow
Human Rias, MMA Munich
Dušan Kuzmanov, Dev9t
Dušan Kaličanin, programski direktor Fondacije 2021
Music events have gone beyond music for decades now and today’s leading festivals have developed their performing arts in what might be the new frontier in the overall artistic landscape.
Moderator: Marija Vujović
17:00 – 17:45
No Sleep Exclusive Talks: fabric XX
Anna Wall
Terry Francis
Judy Griffith
Alex Parsons
The London’s most praised club celebrates 20 years of bespoke experiences for the global fans while its bookers and residents share their own stories of what is fabric’s past, present and the future.
Moderator: Duncan Dick
18:00 – 18:45
Media in Electronic Music
Nikki McNeill, Global Publicity
Jamie Ferguson, Beats Travel
Duncan Dick, Mixmag
What are the latest trends in electronic music media coverage? Learn about the challenges journalists encounter on a daily (and night) basis and find out what are the good practice examples of modern journalism.
Moderator: Lana Borić
FRIDAY, 8 NOVEMBER
13:00 – 14:00
Move and Make That Groove
Workshop w/ Lag
Learn how to make a groove in techno with one of the region’s most prolific producers known for offbeat techno and… well, loads of groove with Lag!
14:10 – 14:45
No Sleep Exclusive Talks
Roman Trystram, Creative Artists Agency
Can we see the whole scene from a high-profile agent’s perspective? We talk to Roman who represents global stars such as Paul Kalkbrenner, Rufus du Sol, Orbital, Booka Shade, Giorgia Angiuli, etc.
Moderator: Nikki McNeill
14:50 – 15:30
Your Destination Is Your Lineup Too
Miodrag Popović, Tourist Organization of Belgrade
Lana Borić, Sonus Festival
Ivan Petrović, EXIT Foundation
Ljiljana Čerović, Tourist Organization of Serbia
Are communities in the Balkans fully aware of the important impact that festivals have on the economy and image of their city? How do destinations add value to festivals?
Moderator: Marija Vujović
15:45 – 16:30
Keeping Your Mind: Mental Health in the Music Industry
Slavica Ranisavljev Kovačev, psychologist
Stanislava Popov, psychotherapist
Ilija Djoković, producer and DJ
A decade behind us was marked by the tragic deaths of many music stars. The burnout syndrome almost became a new normal. Has the music industry become mentally too hard and how can we cope with the challenges?
Moderator: Bojana Kozomora
16:45 – 17:30
Equality Beyond Mentality
Maja Starčević, AAA Production
Ana Konstrakta Đurić, Zemlja gruva
Sana Garić
How hard is it to be a woman in the music industry in the Balkans? What distinguishes it from anywhere else in the world, where even with the great progress in recent years, while we are still far from true equality.
Moderator: Una Senić
17:45 – 18:30
What’s Your Story: Festivals and Influencers
Martina Anđelković
Vuk Smiljanić
Katarina Batuta
How much can influencers be trusted nowadays and what have the festivals learned from the Fyre Festival scandal? What kind of an influence is for sale and what type of influencers are needed for the next decade?
Moderator: Katarina Ivakić
18:45 – 19:15
Distortion, Scratch, Autotune: Is Trap Today’s Alternative?
Klinac
Yungkulovski
FAM
What is the true role of trap in music history? Why does it upset older generations and makes them think what they always thought of new genres? Does the attitude of trap artists mostly resemble punk, alternative and other counter-cultures we had before?
Moderator: Bojan Rasheed Vuković
19:30 – 20:00
Stay Clean
Marko Pavlović, Ministartsvo zdravlja RS
Vladimir Ćosić, McCann
Irena Molnar, Re Generation
EXIT Foundation’s recent Stay Clean national campaign sparked a conversation which we continue to have, focusing on the campaign’s goal to point the young people towards educational content regarding the dangers of narcotics in a simple and an eye-catching way.
Moderator: Milica Đilas
SATURDAY, 9 NOVEMBER
13:30 – 14:00
From Royal to Loyal: Beyond Reach on Socials
Milos Skokić, Žiška
Ivan Dimitrijević, Four Dots
Igor Vidović, EXIT festival
Building loyalty and following on social media remains beyond money invested in reach, even with the most limiting algorithms today. Will it eventually be all about the money or will the content keep its royal status?
Moderator: Martina Anđelković
14:10 – 14:45
Partners in Shine: New Sponsorship Models
Ivan Jović, Knjaz Miloš
Bojana Lalić, EXIT festival
Emina Azizi, McCann
Can the usual sponsorship transform into partnership with a goal of creating value beyond profit? When does the experience go beyond the advertisement and how can branding create an opposite effect in this day and age?
Moderator: Marija Vujović
15:00 – 15:45
How to Conquer the World: Music Export Office (obrišite The ispred Music)
Martin Cuff, creative industries expert
Dragan Ambrozić, rok kritičar
Buč Kesidi
What is the role of the music export office and how does it help artists reach other markets? Should every country have it?
Moderator: Nikola Jovanović
16:00 – 16:45
pARTy and perFORM: New Art Forms in Event Production
Matthew Hoag, Elrow
Human Rias, MMA Munich
Dušan Kuzmanov, Dev9t
Dušan Kaličanin, programski direktor Fondacije 2021
Music events have gone beyond music for decades now and today’s leading festivals have developed their performing arts in what might be the new frontier in the overall artistic landscape.
Moderator: Marija Vujović
17:00 – 17:45
No Sleep Exclusive Talks: fabric XX
Anna Wall
Terry Francis
Judy Griffith
Alex Parsons
The London’s most praised club celebrates 20 years of bespoke experiences for the global fans while its bookers and residents share their own stories of what is fabric’s past, present and the future.
Moderator: Duncan Dick
18:00 – 18:45
Media in Electronic Music
Nikki McNeill, Global Publicity
Jamie Ferguson, Beats Travel
What are the latest trends in electronic music media coverage? Learn about the challenges journalists encounter on a daily (and night) basis and find out what are the good practice examples of modern journalism.
